Print & Digital Campaign & Activation
Senior Art Director
For 2019 FYC EMMY Campaign we wanted to focus on the Actor/Actress of the series and place them in the show’s environment to give audiences an immersive glimpse into each show.
By using a fresh color palette our aim was the catch the intended audiences attention and have them gravitate towards the Actor/Actress in the campaign.
The campaign rolled out in Three Phases. Phase 1 consisted of a Pre-nomination campaign, Phase two was directed towards the series that were nominations, and Phase three was for post nomination to congratulate the winners.
Activations:
Video Digital OOH Kiosks + Billboards
Traditional OOH Billboards + Busses
Guerrilla Marketing
(Chalk Stencil Graffiti)
Magazine Cover + Ads
Direct Mailers