Made to pair well with your Royal Dragon Vodka Cocktail.
The aim of this project was the collective put together all of Royal Dragon Vodkas outlets in one easy to access place. We wanted consumers to use the app for purchases, events, promotions and more. Tapping into the Hong Kong nightlife and utilizing the cultural behaviors to promote and make Royal Dragon Vodka distinguished amongst a competitive market.
Overview
A concierge service at your fingertips. Made with the aim to help you enjoy Royal Dragon Vodka every way possible. This app has the power to help you find the closest place serving a cold Royal Dragon Vodka cocktail, provide you with a great promotional offer in local bars and establishments, and keep you up to date on all Royal Dragon Vodka related events. You’ll be the first one to know it all when it comes to having a concierge at your fingertips.
Hong Kong Nightlife
As one of the most vibrant cities located in the Asia-Pacific region the nightlife in Hong Kong lives up to its expectations. Areas like Lan Kwai Fong, a square of streets in Central Hong Kong. is lively throughout the week and weekend. Lan Kwai Fong is party central in Hong Kong and a warren of streets packed with eating places, bars and clubs. People wander from cool jazz bars to faux-English pubs where trivia, pints and sport are on tap. Upmarket drinking establishments serve up international wine and cool cocktails. SoHo, another one of Hong Kong’s hip spot is a cosmopolitan entertainment district with cool restaurants, hip bars, hopping nightclubs and a comedy club.
Where The People Are
The different types of people you can find in these areas range from expatriots, artists, elites, activists and the lgbtq community. Demographic age groups range from 18-45. The spending age groups divide into 18-29 and 30-45. The 30-45 age group being the more prominent group to spend HKD500 or more in a single outing. Targeting these specific spenders in these areas made localizing the app for Hong Kong much easier. It also allowed for Royal Dragon Vodka’s local partnership and identity to solidify itself more into the Hong Kong cultural landscape.
