Print & Digital Campaign & Activation
Senior Art Director
For 2019 South x South West in Austin, TX we collaborated with Brazilian Illustrator Ana Strumpf. The concept was to use her illustration style to reflect and bring the spirit of SxSW into the Showtime line-up. By deconstructing her illustrations, we were able to use them across a multitude of tactics and activations to highlight SxSW’s culture as well as promoting Showtime’s line-up of shows.
Activations:
Shameless Carnival
Chicago Vs N.Y. (The Chi)
Shangri-La Documentary (Showtime House) Premiere
Secret Walls Collaboration
Guest Bands and DJ’s
Talent Promotions
The campaign was noted by Adweek and a few other publications.