Keiichi Tsuchiya, known as the "Drift King," is a legendary Japanese race car driver and cultural icon who pioneered drifting as a motorsport. Rising from the street racing scene, he gained fame by introducing his unique oversteer techniques into professional racing circuits. His influence extends beyond the track, serving as a consultant for the popular Initial D manga and anime and appearing in The Fast and the Furious: Tokyo Drift. 

With less than 48 hours notice, organize a surprise New York City car cruise for legendary Japanese drift racer Keiichi Tsuchiya, as part of his appearance at Drift Battle USA. Involved scouting a Manhattan staging location for 60+ vehicles, inviting trusted members of the Daikoku NYC community, local content creators and coordinating a rolling convoy through Times Square.

Delivered a once-in-a-lifetime New York moment for the JDM and drift community. Created organic media content shared widely across social platforms successfully seeing ~1.8m views to a regionally targeted demographic in the span of 2 weeks.